Ford's small car this mainstay has sold more than half a million units worldwide. The plan will begin reaching Fiesta ASEAN, including Indonesia, starting in 2010.
The car that put forward its kinetic design is believed to rule the ASEAN market. Strong outer appearance, sporty, and dynamic. "Motorists who want to look stylish going to like this car because it describes their personal," said Dave Alden, President Ford's ASEAN in a press release.
"New Fiesta will be a new chapter in the history of our success both vehicles in Thailand and other ASEAN countries. This car will strengthen Ford's name as a vehicle that offers performance and comfort," he added.
This car will be produced at Ford's new factory in AutoAlliance Thailand (AAT), Rayong, Thailand. Factory was built at a cost of U.S. $ 500 million (approximately USD 4.7 trillion) that will begin to market their products in the ASEAN region in 2010.
Sales in the ASEAN is a little late compared to Europe. New Fiesta has won various awards such as the Zentrum Nordrhein Westfalen (Germany), Car of the Year 2008 from the magazine Top Gear, Car, Car & Driver, and 4 Wheels. This year continues the successful Fiesta named Car of the Year by Auto Express, What Car?, And Sun Motors.
Fiesta in the ASEAN introduction coincided with the launch in North America at the Los Angeles Auto Show December 2-13 ahead.
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